The online Master of Science in Marketing will give you the skills and expertise needed to achieve career goals and success. The programme provides a flexible framework allowing you to customise your education to your needs and interests. Our graduates finish the programme with an understanding of the theory of marketing and a broad range of managerial skills. Learn how marketing and consumption work at the individual and societal levels. The programme provides a holistic perspective, drawing upon the expertise of the University of Exeter Business School in the areas of marketing, consumer behaviour, psychology, and branding.
"For me, studying a Masters isn’t just about what you read in a book or about what the lecturers teach you, but also about life lessons outside your comfort zone and achieving things you didn’t think you could achieve."
Niyada Wongprompreeda, On-campus student MSc Marketing
Tailored Learning Experience
Through the online MSc Marketing programme, you’ll gain a deep understanding of the marketing spectrum from the production of goods and services to the actual customer experience of purchasing and using a product or service. The programme modules allow you to tailor your degree to an area of interest, such as Services Marketing, Brand Design or Internet Marketing in the Information Society.
"Comparing the programme at Exeter to others, I found that the MSc at the University of Exeter Business School gave me the flexibility to design my studies to suit my own objectives. The course offers a broad mix of modules in both marketing and business subjects, which gives you a great foundation for establishing yourself as a well-rounded marketing professional."
Arnnuta Ackrapoenkit, On-campus student MSc Marketing
Our programme is consumer focused, so you’ll walk away as an expert in understanding the audience you’re trying to capture. You’ll learn to collaborate with different departments to come up with creative solutions that impact your consumer or target audience. You will graduate with applicable skills across different business sectors that place you in the perfect position to attain the career you desire.
Our students come from a range of undergraduate programmes and disciplines. Through our optional modules, you can hone in and develop an area of marketing specialisation that will enhance your professional opportunities.
"The University of Exeter Business School stood out as one of the UK’s leading institutions, and the high quality of academic staff."
Abbey Fraser-Roe, On-campus student MSc Marketing
Why Exeter’s Online Master of Science Marketing
The MSc Marketing will allow you to build an area of marketing specialisation that will enhance and broaden your employability. You will have the skills and expertise to achieve success regardless of where in the world you plan to pursue your career. Employers expect advanced communication and technical skills, team-work and independent research, project management, and the specialist knowledge from their postgraduate recruits.Exeter at a Glance:
- UK’s Top 10 Universities in Higher Education (The Times and The Sunday Times Good University Guide 2017)
- Top 40 in the World (CWTS Leiden Ranking)
- Top 170 in the World (QS World University Rankings)
Interested in learning more about the programme? Fill out the form on this page to connect with an Admissions Adviser.
MSc Marketing Online Programme Delivery
The programme is 180 credits with 11 modules. Classes are 7 weeks long and the full programmes consist of 75 credits core courses, 75 credits focused on marketing electives and/or business electives, and a 30-credit dissertation. The programme can be completed in 2 years. Classes are 100% online, and you’ll join a diverse group of professionals from a variety of industries. You’ll participate in class discussions, lectures and assessments at your own pace. Collaborate with fellow students, faculty, and staff to tackle case studies and challenges from the marketing field. At the same time, you’ll enjoy the advantage of building a career network while completing your postgraduate degree.
Class materials are accessible 24/7, and courses are delivered in an innovative online learning environment. We offer six intakes per year so you can start your online postgraduate marketing degree when you’re ready. A Student Support Adviser will work with you throughout the programme to help you succeed.
The online marketing programme’s dissertation is designed to test your cumulative knowledge. You’ll be asked to apply classroom concepts, experience, and theory to a real-world scenario. The dissertation portion of the online programme may be a valuable portfolio piece that shows potential employers the direct application of your marketing degree.
MSc Marketing Online Admissions
A mid 2:2 degree (55%+) or equivalent with honours in any discipline from a recognised university is required.
All 2.2 degrees will be considered where there is evidence of three years’ work experience in a marketing communications setting such as advertising, public relations, market research and brand management.English Language Requirements
Students who are nationals of a majority English-speaking country may be accepted without an English qualification. Applicants who have undertaken a full degree in a majority English-speaking country and completed it within the last two years may also be exempt from providing an English language qualification. For all other applicants an English language qualification is required at the following levels:IELTS (Academic)
IELTS score of 6.5 overall (minimum of 6.5 in writing section)TOEFL IBT*
TOEFL 101 (internet-based) with a minimum score of 22 in any sectionPearson Test of English (Academic)
Pearson: 72, with no less than 57 in each section.Other accepted tests
Information about other acceptable tests of linguistic ability can be found on our English language requirements page.
Applicants will be required to submit the following before commencing their programme of study:
- The original certified transcripts and certified translation if they are not in English.
- Accepted English language tests are IELTS, TOEFL IBT, Pearson Test of English Academic, and other tests. A full listing of tests and accepted scores can be found here. You can also find information on our international equivalency pages to see if existing qualifications match the entry requirements for our programme.
Transcript evaluations are completed after being received, and results are provided to the applicant with the admission decision.
MSc Marketing Online Fees & Financial Aid
The online MSc Marketing programme is £1,500/module and £3,000 for the dissertation for an £18,000 total tuition for the UK and International students. To learn more about fees and funding as well as financial aid, visit our Financial Services page.
MSc Marketing Online Curriculum
Core Modules - 75 Credits
Optional Modules - 75 Credits
Dissertation Module - 30 Credits
Careers and Outcomes
An online MSc in Marketing prepares you to enter a wide range of fields, including marketing, communications, public relations, and more. Our graduates leave the programme with the confidence and ambition to make their mark. Your optional module selections may also help chart your career path, such as courses in Tourism, Purchasing and Supply Chain Management, and Brand Design, among others. Marketing spans across the public and private sectors, whether you work in an agency environment, a non-profit or small/medium-sized enterprises. Graduates from the University of Exeter Business School have gone on to develop careers with:
- Jamie’s Foods
- Mars Petcare China
- China Construction Bank
- Saatchi & Saatchi
- Samsung Electronics
Online students and programme graduates may wish to work with our Careers & Employability team to find out what you can do with a Masters in Marketing.
To learn more, call +44 808 164 4020 to talk with an Admissions Adviser today.