- Start date:
18 June 2018
3 July 2018
- Entry requirements:
A 2:2 Honours degree (or equivalent) in any subject
- Language requirements:
IELTS 6.5 overall
- Online learning fees:
UK, EU £13,000
Online MSc Marketing Programme
About Exeter's Online MSc Marketing
The online Master of Science in Marketing will give you the skills and expertise needed to achieve career goals and success. The programme provides a flexible framework allowing you to customise your education to your needs and interests. Our graduates finish the programme with an understanding of the theory of marketing and a broad range of managerial skills. Learn how marketing and consumption work at the individual and societal levels. The programme provides a holistic perspective, drawing upon the expertise of the University of Exeter Business School in the areas of marketing, consumer behaviour, psychology, and branding.
Tailored Learning Experience
Through the online MSc Marketing programme, you’ll gain a deep understanding of the marketing spectrum from the production of goods and services to the actual customer experience of purchasing and using a product or service. The programme modules allow you to tailor your degree to an area of interest, such as Services Marketing, Brand Design or Internet Marketing in the Information Society.
Our programme is consumer focused, so you’ll walk away as an expert in understanding the audience you’re trying to capture. You’ll learn to collaborate with different departments to come up with creative solutions that impact your consumer or target audience. You will graduate with applicable skills across different business sectors that place you in the perfect position to attain the career you desire.
Our students come from a range of undergraduate programmes and disciplines. Through our optional modules, you can hone in and develop an area of marketing specialisation that will enhance your professional opportunities.
Why Exeter’s Online Master of Science Marketing
The MSc Marketing will allow you to build an area of marketing specialisation that will enhance and broaden your employability. You will have the skills and expertise to achieve success regardless of where in the world you plan to pursue your career. Employers expect advanced communication and technical skills, team-work and independent research, project management, and the specialist knowledge from their postgraduate recruits.
Exeter at a Glance:
- A Russell Group University
- Ranked in the top 200 universities worldwide (QS World University Rankings)
MSc Marketing Online Programme Delivery
The programme is 180 credits with 11 modules. Classes are 7 weeks long and the full programmes consist of 90 credits core courses, 45 credits focused on marketing electives and/or business electives, and a 30-credit dissertation (with a supporting 15-credit Research Skills module). The programme can be completed in 2 years. Classes are 100% online, and you’ll join a diverse group of professionals from a variety of industries. You’ll participate in class discussions, lectures and assessments at your own pace. Collaborate with fellow students, faculty, and staff to tackle case studies and challenges from the marketing field. At the same time, you’ll enjoy the advantage of building a career network while completing your postgraduate degree.
MSc Marketing Online Curriculum
Careers and Outcomes
An online MSc in Marketing prepares you to enter a wide range of fields, including marketing, communications, public relations, and more. Our graduates leave the programme with the confidence and ambition to make their mark. Your optional module selections may also help chart your career path, such as courses in Tourism, Purchasing and Supply Chain Management, and Brand Design, among others. Marketing spans across the public and private sectors, whether you work in an agency environment, a non-profit or small/medium-sized enterprises. Graduates from the University of Exeter Business School have gone on to develop careers with:
- Jamie’s Foods
- Mars Petcare China
- China Construction Bank
- Saatchi & Saatchi
- Samsung Electronics
Online students and programme graduates may wish to work with our Careers & Employability team to find out what you can do with a Masters in Marketing.