Why study a Masters in Marketing with University of Exeter Online?

Why study a Masters in Marketing with University of Exeter Online?

When deciding on a postgraduate course, there are many factors to consider, including reputation, course structure and career options following graduation. The University of Exeter offers its MSc Marketing out of one of the UK's leading business schools and includes the flexibility to develop your own interests, resulting in high-level career options. Recently, the University launched its virtual learning environment, so now you can study the MSc Marketing online anywhere in the world.


The University of Exeter is amongst the top 1 per cent of universities in the world, according to the Times Higher Education World University Rankings, which is considered the most influential global league table. The MSc Marketing online degree is run by the University of Exeter Business School, one of the UK's leading centres of business education and research. Our renowned degree programme has been designed to be relevant, innovative, challenging and user-friendly for its new online audience, and is still led by Exeter’s internationally respected teaching staff.

Graduates from the campus-based programme have succeeded in gaining employment in a diverse range of world renowned companies, including Jamie’s Foods, Mars Petcare China, China Construction Bank, Revlon, Saatchi and Saatchi, Samsung Electronics and Nestle.

Flexibility to design your own course

Our MSc Marketing online utilises a variety of teaching methods, including lectures, seminars and tutorials, group work, coursework, project work and examinations.

It is recognised that marketing is a varied area with a whole range of different career options. Therefore, with this Marketing MSc, you can tailor the course to suit your preferred area of specialism by choosing a range of optional modules to run alongside carefully crafted core modules.

Career options

This MSc Marketing will prepare you for a marketing career in a range of sectors. You may want to work in the private sector, SME or not-for-profit organisation. Some career options may include:

Creative Director- Creative Directors often work on advertising and branding campaigns through a variety of mediums, such as film, digital, animation and applications. In addition to this, they can work on product, packaging and location design and are responsible for a team of art directors, copywriters and designers.

Marketing Director- Marketing Directors work to develop marketing plans to promote a product, service or idea. The work is often challenging and fast-paced and most likely to involve managing a team or even a whole organisation. Many organisations have marketing departments, so marketing directors can be found in the private and public sectors.

Public Relations Director- A Public Relations Director works to develop and deliver strategies to create and maintain a positive public image for clients. PR involves gaining understanding and support for your clients, whilst also influencing opinion and behaviour. A person in this role works to form relationships with various members of the media, government and public to generate new business opportunities.


Salaries in the marketing industry vary depending on your specialism but, on average, Marketing Executives can earn upwards of £23,000, Marketing Managers £32,000, Marketing Director £68,000.1

Studying with The University of Exeter Online

The MSc Marketing online will give you the skills and expertise needed to achieve career goals and success. The programme provides a flexible framework allowing you to customise your education to your needs and interests. Our graduates finish the programme with an understanding of the theory of marketing and a broad range of managerial skills. Learn how marketing and consumption work at the individual and societal levels. The programme provides a holistic perspective, drawing upon the expertise of the University of Exeter Business School in the areas of marketing, consumer behaviour, psychology, and branding.

Benefits of studying online

There are many benefits to studying for an MSc Marketing with The University of Exeter Online, including networking with students around the globe, working by your own time schedule, as well as working from anywhere in the world.

Reap the benefits of studying the MSc Marketing online today, and take your Marketing career to the next level.

Learn More

Learn more about our online MSc Marketing today!


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